You can’t launch a digital marketing campaign without written words: ad copy, landing pages, websites, social posts, blogs, nurture emails, sales decks, case studies. But writing effective content is time-consuming. Few B2B marketing and business leaders have time to do it well while managing other responsibilities. Which means if you aren’t hiring a content writer…
No matter how much time you spend vetting them, there’s always a chance you’ll end up with an underperforming marketing agency. If (or when) performance issues arise, you need to tackle them head-on before they balloon into critical problems. Here are five steps to addressing an underperforming marketing agency so you can get your campaigns…
Why You Shouldn’t Cut Back on Marketing in a Recession Should you cut back on marketing in a recession? In a word: no. Despite mixed economic signals, it looks like odds of a recession this year are pretty high. But even if we don’t hit an honest-to-god recession, there’s no doubt that we’re living through…
Whether you want to generate leads or elevate your brand, content marketing is key to your business success. Content enables you to establish your brand authority, attract active buyers, and nurture them into customers by providing value. But what if you don’t have a good writer on your team? What if you don’t know which…
Should you create content for Google, or humans? It’s a debate that’s been raging for years. But with Google becoming more nuanced in how they understand and rank content, you can’t split your attention 50/50. In fact, writing with Google’s constantly changing algorithm in mind will probably do more harm than good. The simple truth…
Every marketer has heard that “content is king.” We know that it’s critical for SEO, brand elevation, and lead gen. But small marketing teams often struggle with creating high quality content. This is often because there are too many demands on their time. However, even if you can only spare a few hours each week,…
When I say “content marketing,” what comes to mind? If you’re like the vast majority of marketing leaders, it’s probably one of the following: “It’s something we should do, but it keeps getting put off.” “I wish we could be better about creating content.” “We need to find a good writer for our team.” While…
Most marketers agree that content marketing should be part of their strategy. But they often disagree on where it falls in the long list of priorities. Some say, “It just doesn’t work for our business.” Others will complain that: “We just don’t have the time to do it.” However, if you aren’t making content marketing…
Blogging: it’s the cornerstone of your content marketing strategy. With blog content, you can build brand awareness, increase website traffic, and generate leads and sales for your business. But how often should you post to your blog? This question generates some controversy among marketers. On the one hand, the more you post on your blog,…
Your brand reputation impacts your customers’ buying decisions more than you realize. Especially in a B2B context, they care just as much about who they’re doing business with as they do what product they buy. They want a trusted partner who they can be proud to do business with. Nearly all marketers agree that branding…
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