Every marketer has heard that “content is king.” We know that it’s critical for SEO, brand elevation, and lead gen. But small marketing teams often struggle with creating high quality content. This is often because there are too many demands on their time. However, even if you can only spare a few hours each week,…
The early days of a startup are the craziest and most hectic. When you work for a large company, it’s okay if things sometimes fall through the cracks. It’s not a problem if you have periods of limited focus and productivity. There are enough people to provide redundancies and pick up the pieces. But in…
Will this make us money? We’ve all been asked that question. Far more than any other metric of success, return on investment is the most tangible and impactful. Successful content marketers constantly examine which pieces of content and which channels consistently bring in leads that convert into sales. But while building a revenue attribution model…
There’s a reason every startup wants to engage in content marketing. It costs 62% less than other lead gen activities, while producing 7.8 times more web traffic. But 62% of businesses are capitalizing on this potential through outsourcing. While this may be a good option for some, it’s an even better idea to start out…
What’s harder: salvaging a struggling content marketing operation, or starting one completely from scratch? Probably the former. Not only do you have to build from the ground up, you have to do damage control if your brand’s been negatively impacted, rebuild all the systems for tracking success metrics, or reset your audience’s expectations for what…
For startups and small businesses, everything comes back to revenue. So if you’re going to invest time in generating marketing content, you want to craft it to deliver a positive ROI. Of course, tracking ROI on your content can be a challenge. You may create a video that receives a million views on Facebook, but…
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