Hardly a week goes by without seeing one of those infographics or social posts describing why ChatGPT (or other generative AI) is coming for certain jobs—including content writers, copywriters, and creators. So you may be asking: should we replace our human content writers with generative AI? As tempting as it may seem, please don’t make…
Contrary to what you may have heard, content marketing (and in particular written content) isn’t dead. Rather, it’s as powerful a marketing channel as ever: 70% of people would rather get information from blogs than traditional ads How-to articles are the most popular content formats (77%), followed by news and trends (49%), and guides and…
Every marketer has heard that “content is king.” We know that it’s critical for SEO, brand elevation, and lead gen. But small marketing teams often struggle with creating high quality content. This is often because there are too many demands on their time. However, even if you can only spare a few hours each week,…
Your brand reputation impacts your customers’ buying decisions more than you realize. Especially in a B2B context, they care just as much about who they’re doing business with as they do what product they buy. They want a trusted partner who they can be proud to do business with. Nearly all marketers agree that branding…
Once you’ve decided to invest in content marketing — whether through in-house hires or outsourcing — the next, most obvious question is: what are we going to talk about? I’ll be honest with you. I don’t struggle with this particular issue. In fact, for me it’s the opposite. There are literally 1,000,000 things I want…
Most companies are engaging in some kind of content marketing. However, according to most marketers, there’s a significant gap between how they are currently performing and how they want to perform. Consider the following stats from OptinMonster: 65 percent find it a challenge to produce engaging content 60 percent say they can’t product content…
Creating great content isn’t about waiting for a stroke of genius or waiting for the muse to strike. Creating great content is about developing a specific, repeatable process for generating consistent results — and then following that process even if you don’t feel like it. As a content agency, we have to deliver high quality…
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