Search Engine Optimization

Should you create content for Google, or humans?  It’s a debate that’s been raging for years. But with Google becoming more nuanced in how they understand and rank content, you can’t split your attention 50/50. In fact, writing with Google’s constantly changing algorithm in mind will probably do more harm than good. The simple truth…

Creating content for the sake of creating content won’t help your SEO. In fact, it could end up hurting you. People are constantly consuming content across various channels — social media, websites, blogs, news outlets, and more. There’s a lot of noise out there, and the last thing anyone wants is more noise. So if…

Among all the digital marketing channels, search engines offer a uniquely powerful return on investment. Once you create and publish SEO content, you can just leave it there and it’ll continue to work for you. Some content will generate traffic and leads for months, even years. This is a benefit that you won’t see from…

Getting a piece of content to rank #1 on Google is an impressive accomplishment. Ranking multiple pages — that’s more impressive. But to set your website apart from your competition, you need to rank enough pages that humans and search engines alike recognize you as the trusted authority on your core areas of expertise. Enter…

Everyone wants their content to rank #1 on Google. But that’s easier said than done. Earning a high search engine ranking doesn’t just happen. And it isn’t something you can hack. It takes intentional, strategic work to build up your authority and demonstrate to Google that you are a trustworthy enough resource to be displayed…

Earned vs. paid media: which is more valuable?  This fundamental question underscores every aspect of your marketing strategy. With content and search engine marketing, it takes the form of SEO vs PPC. We all know how important it is to drive traffic to your website, particularly traffic from active buyers. Search engine marketing is an…