No relationship is perfect. The relationship between a company and their content marketing agency is no exception. As such, you should always be vigilant to identify and respond to content outsourcing mistakes. When these mistakes pop up, it’s rarely caused by just one side. And if you take the time to address them, you can…
My last two roles have been with startups who thought it was time to outsource their content marketing initiatives. In both companies, the relationships fell through. The first had already brought on an agency prior to my arrival and let them go shortly thereafter. The second was in talks to work with an agency but…
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