Looking for Freelance Content Writers? Ask These 5 Questions.
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Looking for Freelance Content Writers? Ask These 5 Questions.

Good freelancers can be the best of both worlds. That’s why many companies who want to scale their content marketing operation are looking for freelance content writers. Their subject matter expertise and experience means they’ll give you high-quality content consistently. And their independence makes them a lower risk and more nimble than a content agency…

Evaluating Your Content Vendor’s Performance
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Evaluating Your Content Vendor’s Performance

You’ve hired a content vendor. They’ve started creating content on your behalf. Perhaps your audience is starting to engage with that content.  Things are off to a good start. Or are they?  Answering that question isn’t always simple. And it’s certainly one that you can’t leave unanswered for three, six, or even twelve months. According…

5 Considerations When Pricing a Content Vendor
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5 Considerations When Pricing a Content Vendor

Pricing a content vendor can get complicated. You want the most bang for your buck. But you also don’t want to go cheap because, well, you’ll get cheap results. That’s because the work we do as creatives isn’t mere “labor” in the traditional sense. Content writing, and copywriting for that matter, isn’t about following a…

Choosing a Content Marketing Partner: 6 Things to Consider
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Choosing a Content Marketing Partner: 6 Things to Consider

No matter how you slice it, hiring a content marketing partner is a significant investment. Whether you’re using an agency, freelancer, or other vendor, there are real costs to attract, onboard, ramp up, and fully leverage a third party’s talent. And if you have to switch agencies at any point, that’s yet another cost. In…

When Should You Hire a Full-Time Content Writer?
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When Should You Hire a Full-Time Content Writer?

Every startup founder is thinking about their next hire or series of hires. So when you start to invest in content marketing, it makes sense that hiring a full-time content writer would be on the brain. While 62 percent of companies are content (no pun intended) to rely on agencies and other vendors for their…

5 Tips for Educating Third-Party Vendors on Your Business
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5 Tips for Educating Third-Party Vendors on Your Business

You know your business better than anyone. But your content marketing vendors don’t. So whether you’re working with an agency or contractor, educating third-party vendors on your business is a crucial step in building an effective and lasting relationship.  I’m sure a lot of startup leaders like yourself see this primarily as the vendor’s responsibility….

Content Writing vs. Copywriting
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Content Writing vs. Copywriting

When businesses start outsourcing their content marketing, they often look for a copywriter, even though content writing vs. copywriting are different skill sets. If you’re looking for someone to write clever and enticing ad copy, you should go for a copywriter. But if you want to establish your company as an authority in your industry…

5 Content Outsourcing Pros and Cons
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5 Content Outsourcing Pros and Cons

If you’re considering whether to bring on an agency to help with content marketing and production, there are some important content outsourcing pros and cons you should consider. Making the decision to outsource isn’t something that should be made lightly. Sure, it may seem like an easy choice: you want to grow, and bringing someone…

5 Content Skill Sets Your Business Needs
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5 Content Skill Sets Your Business Needs

When people think of business content, I would imagine that written content is the first thing that comes to mind. However, content marketing at its fullest requires a variety of content skill sets beyond just writing. Different members of your audience want to consume content in different ways. So it’s on you to remove the…