Marketers get way too hung up on terminology. SEO vs. SEM. Social engagement vs. social selling. Inbound vs. outbound vs. nearbound. And here’s another one: pillar page vs landing page. But here’s a dirty little secret: not a single customer cares what you call your marketing assets. No one visits your website and says, Well,…
Hardly a week goes by without seeing one of those infographics or social posts describing why ChatGPT (or other generative AI) is coming for certain jobs—including content writers, copywriters, and creators. So you may be asking: should we replace our human content writers with generative AI? As tempting as it may seem, please don’t make…
Contrary to what you may have heard, content marketing (and in particular written content) isn’t dead. Rather, it’s as powerful a marketing channel as ever: 70% of people would rather get information from blogs than traditional ads How-to articles are the most popular content formats (77%), followed by news and trends (49%), and guides and…
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