“Let’s get that contract signed over the holidays. I’d hate for you to wait till January to start benefiting from our product!” An AE sent me that note in December 2019, back when I was heading up marketing at a fast-growing SaaS company. We were about to buy their sales enablement software; the deal was…
Healthcare marketing leaders face radically different mandates from just a few years ago. No longer the center for “billboards and brochures”, marketing departments are expected to make tangible contributions to business KPIs. These include patient growth, first encounter resolution, indisputable ROI, and more. On the one hand, this is the perfect opportunity to shift Marketing’s…
Marketers get way too hung up on terminology. SEO vs. SEM. Social engagement vs. social selling. Inbound vs. outbound vs. nearbound. And here’s another one: pillar page vs landing page. But here’s a dirty little secret: not a single customer cares what you call your marketing assets. No one visits your website and says, Well,…
Hardly a week goes by without seeing one of those infographics or social posts describing why ChatGPT (or other generative AI) is coming for certain jobs—including content writers, copywriters, and creators. So you may be asking: should we replace our human content writers with generative AI? As tempting as it may seem, please don’t make…
Contrary to what you may have heard, content marketing (and in particular written content) isn’t dead. Rather, it’s as powerful a marketing channel as ever: 70% of people would rather get information from blogs than traditional ads How-to articles are the most popular content formats (77%), followed by news and trends (49%), and guides and…
