I recently worked with a startup that was in the process of bringing on a content marketing agency. We had the discovery calls. We laid out our objectives. They went through our CRM and came up with campaign ideas. But then they hit us with the price tag. And it was definitely outside our budget….
What’s harder: salvaging a struggling content marketing operation, or starting one completely from scratch? Probably the former. Not only do you have to build from the ground up, you have to do damage control if your brand’s been negatively impacted, rebuild all the systems for tracking success metrics, or reset your audience’s expectations for what…
When businesses start outsourcing their content marketing, they often look for a copywriter, even though content writing vs. copywriting are different skill sets. If you’re looking for someone to write clever and enticing ad copy, you should go for a copywriter. But if you want to establish your company as an authority in your industry…
If you’re considering whether to bring on an agency to help with content marketing and production, there are some important content outsourcing pros and cons you should consider. Making the decision to outsource isn’t something that should be made lightly. Sure, it may seem like an easy choice: you want to grow, and bringing someone…
When people think of business content, I would imagine that written content is the first thing that comes to mind. However, content marketing at its fullest requires a variety of content skill sets beyond just writing. Different members of your audience want to consume content in different ways. So it’s on you to remove the…
No relationship is perfect. The relationship between a company and their content marketing agency is no exception. As such, you should always be vigilant to identify and respond to content outsourcing mistakes. When these mistakes pop up, it’s rarely caused by just one side. And if you take the time to address them, you can…
My last two roles have been with startups who thought it was time to outsource their content marketing initiatives. In both companies, the relationships fell through. The first had already brought on an agency prior to my arrival and let them go shortly thereafter. The second was in talks to work with an agency but…
For startups and small businesses, everything comes back to revenue. So if you’re going to invest time in generating marketing content, you want to craft it to deliver a positive ROI. Of course, tracking ROI on your content can be a challenge. You may create a video that receives a million views on Facebook, but…
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